Building on several years of investigations and research into fashion’s over-reliance on fossil fuels, The Fossil Fuel Fashion campaign aims to spotlight the intrinsic links between fossil fuels and fashion during climate talks where the fashion’s climate impact is traditionally under-represented, and ensure fashion is included in the call for a fair phase out of fossil fuels.

As Design Director for the campaign, I led the creation of its visual identity, collaborating closely with campaign managers and stakeholders to develop a cohesive look and feel. To craft the headline imagery, I utilized AI to generate key elements, such as mountains of clothing and oil slicks, and combined these in Photoshop to produce four impactful visuals that became central to our campaign materials.

Additionally, I designed a dedicated mini website, along with social and print assets, and developed branding for high-profile campaign events, including a panel at New York Climate Week and a roundtable at the Brussels Parliament.

Campaign partners include the Fossil Fuel Non-Proliferation Treaty, Earthrise Studios, Fashion Revolution, Stand.Earth, Geneva Center for Business & Human Rights, We are Family Foundation and the Rockerfeller Brother’s Fund.