Sheep Inc

I had the opportunity to collaborate with Sheep Inc., the world's first carbon-negative fashion brand renowned for its luxury knitwear. In this role, I played a key part in shaping their brand identity by creating dynamic digital and print marketing assets, including animated illustrations, and crafting innovative digital concepts for their website.

Working closely with the Executive team, I ensured that every design reflected their vision of a playful yet cutting-edge brand. Additionally, I partnered with the digital marketing team on an open brief, where we experimented with and analyzed various ad designs to assess their impact on online engagement and sales. This iterative process allowed us to continually refine our strategies, driving significant improvements in performance.